Roger Federer

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Roger Federer has dominated the sport of tennis and has more grand slam titles (17) than any other men’s singles player. He has spent the most amount of time – in the open era – at the top of the ATP Rankings.

Biography

Federer was born at the Basel Cantonal Hospital in Basel, Switzerland and raised a Roman Catholic (he met Pope Benedict XVI while playing the 2006 Internazionali BNL d’Italia tournament in Rome). Federer played a number of sports when he was young, including badminton and basketball, and credits this for his hand-eye coordination.

Roger Federer Greatest Tennis Player

Federer entered the top 100 ranking for the first time on 20 September 1999. In 2001, Federer made his first Grand Slam quarterfinal at the French Open, and at Wimbledon that same year defeated four-time defending champion Pete Sampras to reach the quarterfinals. The most prestigious event final he reached during this period was the 2002 Miami Masters event, where he lost to Andre Agassi on hard court.

In 2003, Federer won his first Grand Slam singles title at Wimbledon, beating Mark Philippoussis in the final. The following year he won three Grand Slam singles titles for the first time in his career and became the first person to do so since Mats Wilander in 1988. He then won his second Wimbledon crown over Andy Roddick.

Roger is the first ever men’s singles player to have reached 10 consecutive grand slam finals and a total of 25 grand slam finals.

He has won the ATPWorldTour.com Fans’ Favourite Award a record 12 times straight (2003–2014) and the Stefan Edberg Sportsmanship Award (voted for by the players) a record 10 times (2004–2009, 2011–2014), both being awards indicative of respect and popularity. He also won the Arthur Ashe Humanitarian of the Year Award twice in 2006 and 2013. He was named the Laureus World Sportsman of the Year for a record four consecutive years (2005–2008).

Federer has a contract with Nike footwear and apparel. For the 2006 championships at Wimbledon, Nike designed a jacket emblazoned with a crest of three tennis racquets, symbolising the three Wimbledon Championships he had previously won, and which was updated the next year with four racquets after he won the Championship in 2006. In Wimbledon 2008 and again in 2009, Nike continued this trend by making him a personalized cardigan which also has his own logo, an R and F joined together.

Advertising & Endorsements

Federer is one of the highest-earning athletes in the world. He is listed at number two on Forbes World’s Highest Paid Athletes list. As of 2013 he remains the top earner in tennis with ten endorsement deals. He makes 40 to 50 million euros a year from prize money and endorsements from Nike and the Swiss companies Nationale Suisse, Credit Suisse, Rolex, Lindt and Jura Elektroapparate.

In 2010 his endorsement by Mercedes-Benz China was extended into a global partnership deal. His other sponsors include Gillette, Wilson and Moët & Chandon. Previously, he was an ambassador for NetJets Emmi AG, Maurice Lacroix.

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