Bradley is a four-time Olympic gold medallist and the first British winner in the history of the Tour de France, making him a national hero. He is also the only person to have won the Tour de France and an Olympic gold medal in the same year and the only person to have won a Grand Tour and a gold medal in Olympic track cycling. He has won an astonishing seven Olympic medals, including four gold, the joint most of any British Olympian and the third most gold medals by a British Olympian, behind Chris Hoy and Steve Redgrave.
Wiggins’s career began in track cycling, where he specialised in the pursuit and madison events, and it gradually moved towards road racing. He has won six cycling World Championships, his first in 2003 and his most recent in 2008. Wiggins won a bronze medal at the 2000 Summer Olympics, three additional medals at the 2004 Summer Olympics, two golds at the 2008 Summer Olympics and one gold at the 2012 Summer Olympics.
After the 2008 Olympics, Wiggins took a break from the track to focus on the road. Initially viewed as a time trial specialist and a rouleur, Wiggins showed his ability in stage races when he came in fourth at the 2009 Tour de France, then the joint highest placed finish by a British rider in Tour history. In 2010 he was hired as the leader for the new Team Sky, and won the opening stage of the 2010 Giro d’Italia. His first major stage race victory came at the 2011 Critérium du Dauphiné. Wiggins finished 3rd in the 2011 Vuelta a España, becoming one of three British riders to make the podium in a Grand Tour. Ten days later, Wiggins won the silver medal in the time trial at the 2011 UCI Road World Championships in Copenhagen, Denmark.
2012 really was Wiggins’ year, he won the 2012 Paris–Nice, the 2012 Tour de Romandie, and the 2012 Critérium du Dauphiné, before winning the Tour de France and taking gold in the time trial at the 2012 Summer Olympics. All of these achievements catapulted the talented cyclist into the media spotlight.
In April 2012 it was announced that Wiggins would collaborate with the Fred Perry clothing label “to develop an authentic, non-technical range of cycle wear”.
He also launched the Wiggo Foundation in May 2012, which aims to promote participation in sport and encourage people to exercise on a regular basis. Wiggins named the foundation after his nickname, garnered from fans and the media, “Wiggo”, frequently paired with the RAF roundel.
As Britain’s joint most decorated Olympian along with Chris Hoy with seven medals, Bradley’s endorsement potential is unparralleled.