Visa Europe has turned around a 10-second ad featuring Usain Bolt’s 100 metres Olympic win, which took place on Sunday night (5 August) and was watched by 20 million UK viewers, as part of its ‘Flow Faster’ campaign.
The ad launched on Facebook and TV yesterday (6 August). It has been created by Saatchi & Saatchi and will appear in the UK and Turkey, and across websites in Europe, MSN and YouTube.
It features Bolt running around a track and pulling his signature “lightning bolt” gesture. A voiceover says: “Congratulations Usain on flowing faster”.
Bolt, Visa Europe’s innovation ambassador, won the 100 metres men’s final in 9.63 seconds, setting a new Olympic record.
Visa, a worldwide sponsor of the Olympic Games, launched its ‘Flow Faster’ campaign in March, featuring Bolt and cameo appearances of athletes from ‘Team Visa Europe’.
The ad is set to a soundtrack of ‘Hundred Mile High City’ and features Bolt arriving at a London airport before racing across the city.
The ad ran in 19 markets. It promotes Visa’s payment services, which include contactless and mobile payments.