Victoria Azarenka fronts Unstoppable campaign for Citizen Watch Company

Marking its twentieth anniversary as the official timekeeper and official watch of the US Open Tennis Championships, Citizen Watch Company signed Olympic gold medallist Victoria Azarenka as their newest brand ambassador for the Citizen
Eco-Drive Unstoppable campaign.

Azarenka was chosen for the Citizen Eco-Drive Unstoppable campaign due to her determination, acumen and style as well as her on-court accomplishments.

Jeffrey Cohen the president of Citizen Watch Company of America, said; “Vika (Azarenka) stands out as a leader of this new generation of athletes. Not only is she a proven champion in her sport, but she is also an upcoming fashion icon as well as a powerful and savvy businessperson. As we look to the future, it is Vika’s unstoppable drive that makes her the perfect Citizen Eco-Drive brand ambassador for our young consumers who relate both to her drive and her full range of talents.”

Victoria comments; ‘I am delighted to join the team of international Citizen Eco-Drive Brand Ambassadors. I admire Citizen’s commitment to the international sport of tennis as a sponsor of this hard-court Grand Slam event for two decades. Citizen’s wide range of watch designs means that I can always find something to fit the moment whether sporty or dressy; and their commitment to the environment with their Eco-Drive light-powered technology makes me feel good when I wear them.’

Azarenka enters the 2012 U.S. Open as the top seed after winning two Olympic medals for her native Belarus in London. She joins a group of Citizen Eco-Drive brand ambassadors including Eli Manning of the New York Giants, tennis champ Kim Clijsters, Daytona 500 champ Matt Kenseth, golf pro Paula Creamer, the Toronto Maple Leaf’s captain Dion Phaneuf and cricket star Kevin Pietersen.

Victoria said; “I am delighted to join the team of international Citizen Eco-Drive Brand Ambassadors,” said Azarenka. ”I admire Citizen’s commitment to the international sport of tennis as a sponsor of this hard-court Grand Slam event for two decades. I also admire Citizen’s watches. Citizen’s wide range of watch designs means that I can always find something to fit the moment whether sporty or dressy; and their commitment to the environment with their Eco-Drive light-powered technology makes me feel good when I wear them.”

Citizen signed a multi-year agreement with Azarenka which covers territories including North and South America, the United Kingdom, Oceania and Asia.

Useful Sports are second to none at negotiating these kind of endorsement deals and delivering the best possible results to all parties involved. We are one of the most experienced and reliable agencies in the world for any commercial activity concerning any type of Talent, with over 25 years in the industry we know our stuff!

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http://www.citizenwatch.com/en-us/

http://www.prnewswire.com/news-releases/victoria-azarenka-joins-citizen-watch-company-as-newest-brand-ambassador-167544455.html