Swiss watchmaker Hublot have announced that Borna Coric, the fast-rising Croatian tennis star, as their newest Brand Ambassador. He joins an esteemed group of internationally renowned Hublot ambassadors.
Coric, who defeated world #1 Rafael Nadal last year and most recently world #4 Andy Murray, was the winner of the 2014 Association of Tennis Professionals (ATP) Star of Tomorrow Award and is the youngest player to finish the ATP World Tour in the top 100.
Hublot’s CEO, Ricardo Guadalupe, said of the partnership, “We are delighted to welcome Borna to the Hublot family. At Hublot, just as we are constantly seeking to develop new technology and new materials in our watch manufacturing, we also look to identify and support future talent in sports. As the youngest player in the men’s top 100, but with such impressive results, Borna unquestionably represents the next generation of tennis. On behalf of all of us at Hublot, I congratulate Borna for his performance in Miami and wish him the best of luck for the rest of the season.”
Coric commented, “I have always had a passion for watches and Hublot has always been my favourite brand, without question. It’s amazing to build a relationship with such a well-respected, first- class and cutting-edge brand at such a young age. Everything that Hublot stands for suits my personality perfectly and makes me feel so honored to be associated with a brand that has ambassadors such as José Mourinho and Usain Bolt. It’s a dream come true for me! I would like to thank Hublot for this exciting opportunity and their belief in me.”
John McEnroe has tipped that the young Croatian to be in the world’s Top 10 within three years.