The Women’s Tennis Association (WTA) has today unveiled its new Strong Is Beautiful celebrity campaign. The organisation has enlisted Aretha Franklin, Susan Sarandon, Sir Richard Branson, Donald Trump, Stanley Tucci, Randy Jackson, Kelly Rowland, Timbaland, Rory McIlroy, Nadine Coyle, Bridget Moynahan, Ciara, DJ Bob Sinclar and Constantine Maroulis as celebrity
ambassadors to speak out about their love of women’s tennis and its stars.
Reel Sessions, a Los Angeles production house, instrumental in the execution of the original Strong Is Beautiful campaign, produced the new campaign.
The new campaign also features 40 current and next-generation women’s tennis stars including Maria Sharapova, Serena Williams, Kim Clijsters, Caroline Wozniacki, Li Na, Victoria Azarenka, Agnieszka Radwanska, Samantha Stosur, Petra Kvitova and Ana Ivanovic.
The WTA plans on producing additional phases of the campaign during the 2013 season with more stars of film, music, fashion and sport lending their support.
“Women’s tennis is fortunate to boast so many personalities with huge fan followings from the worlds of entertainment, music, sport and business who admire our players and our sport,” said Stacey Allaster, Chairman and CEO of the WTA. “With this new campaign, we aim to tap into these celebrities’ fan bases and powerful personal brands to help stretch the boundaries of the sport even further and attract a new generation of fans to women’s tennis.”
Susan Sarandon commented; “As a lifelong tennis fan, I am really excited to be a part of the new women’s tennis campaign, which supports these extraordinary women who embody both concepts of ‘strong’ and ‘beautiful’.”
The new campaign is an extension of the WTA’s current Strong Is Beautiful global advertising campaign, launched in 2011, and focuses on each celebrity’s personal achievements and past experiences. WTA’s original Strong Is Beautiful campaign features 40 current and next-generation stars of women’s tennis offering an inside look into the players’ athleticism, grace and extraordinary inner strength – a unique combination that has turned the stars of women’s tennis into the most recognizable and followed female athletes on the planet.
The Strong Is Beautiful campaign is comprised of print and video elements, running globally, culminating with the season-ending TEB BNP Paribas WTA Championships in Istanbul.