Olympic Gold medalist Ed Clancy has been appointed Brand Ambassador for the UK division of Czech car manufacturer Škoda. In his new role, Ed helps to promote the benefits of cycling and encourage more British families to take up the sport.
The 28-year-old Briton, who won a gold medal in the team pursuit at the London 2012 Games, will promote the company’s association with cycling.
According to an official press release, ‘Skoda UK will use its sponsorship activity to promote the benefits of cycling and to encourage more British families to take up the sport.’
Skoda UK also sponsors the Tour of Britain cycling race and the Prudential RideLondon festival of cycling as well as professional teams Rapha Condor-JLT and Matrix Fitness.
Head of Marketing for Škoda UK, Heidi Cartledge comments, ‘Cycling is enjoying a revival in the UK at the moment and Škoda is incredibly proud to be part of it. Britain boasts many of the sport’s brightest stars, including Ed Clancy. We’re really excited to have Ed on board and hope that this will inspire families all over the UK to get out on their bikes and have fun!’
This two-year deal cements SKODA UK’s long-standing association with cycling, which already includes sponsorship of Tour of Britain, Prudential RideLondon and pro teams Rapha Condor-JLT and Matrix Fitness.
ŠKODA UK will use its sponsorship activity to promote the benefits of cycling and to encourage more British families to take up the sport. ŠKODA UK enjoys an outstanding reputation among cyclists, and looks to continue to build its support of the sport over the coming years.
ŠKODA has a long association with cycling, dating back to the start of the company in 1895 when its founders Vaclav Laurin and Vaclav Klement began manufacturing bicycles in their home town of Mlada Boleslav in the Czech Republic. The manufacturer provides vehicles to the Tour de France and the Tour of Britain, as well as other major cycling races across the world.