SportsAid has announced a new partnership with energy company SSE which is to support at least 50 athletes a year over the next four years, as part of SSE’s Next Generation programme, including funding, mentoring and access to state-of-the-art facilities.
As one of the UK’s leading energy companies and a major sponsor of British and Irish sport, Scotland-based SSE will offer the athletes a superb package of support as part of its ‘Next Generation’ programme – including funding, mentoring and access to state-of-the-art facilities – in a bid to help them fulfil their full sporting potential and create a living legacy for sport.
Welcoming the news, SportsAid’s Chief Executive Tim Lawler said, “The SportsAid athletes SSE is helping are bright prospects but they face huge financial and other challenges. The Next Generation programme is a fantastic opportunity that will benefit them enormously at a key time in their development. Committing to a four-year partnership with SportsAid shows that SSE understands the value of a genuine legacy for sport.”
Mentor and SSE ambassador for the programme Sir Chris Hoy commented ‘I’m really looking forward to mentoring the athletes. It is crucial for each home nation to unite and show their support for aspiring young athletes. I know from personal experience how important that support can be’.
Wendy Barbour, SSE Director of Sponsorship, said, “We are very proud to be working with SportsAid and the Next Generation athletes to support emerging talent in every home nation to create a positive legacy for sport.”
To launch the new partnership, this week four SportsAid athletes on the SSE Next Generation programme met SSE ambassadors Katarina Johnson-Thompson (England), Jade Jones (England), Eilidh Child (Scotland), Libby Clegg (Scotland), Sally Brown (Northern Ireland) and Michael Conlan (Northern Ireland) at the geographical centre of the UK – the Ashton Memorial in Lancaster – for an official photoshoot.