Shaquille O’Neal launches soda range

Following an announcement via social media last week, AriZona Beverages has confirmed it has partnered with retired basketball star Shaquille O’Neal to launch a range of cream sodas.

The all-natural Soda Shaq Cream Soda line is available in four flavours (vanilla, blueberry, strawberry and orange) and is made with real Madagascar Bourbon Vanilla and pure cane sugar.

AriZona Beverages is known for its big cans and big value, so a partnership with the 7’1″ big man was a no brainer. The iconic basketball player, whose number 34 was recently retired by the Los Angeles Lakers, is the latest sports legend to join team AriZona. “We are thrilled to partner with Shaq,” said Chairman, Don Vultaggio. “He is the perfect addition to the AriZona family. This is a great way to introduce a new generation to an all-natural soda shop classic made with real Vanilla from Madagascar. Soda Shaq tastes like the cream sodas that I remember as a kid in Brooklyn. We think ours is the best tasting on the market.”

Shaquille O’Neal remarked, “My family and I are huge fans of AriZona and we always have it in our refrigerator.  One of my favorite drinks growing up in Newark as a kid was cream soda; together we made an all star lineup that I’m looking forward to sharing with my fans.”

The Soda Shaq Cream Soda line comes in four delicious flavors including Vanilla, Blueberry, Strawberry and Orange. Soda Shaq contains no artificial flavors, colors or preservatives. Made with real Madagascar Bourbon Vanilla extract and pure cane sugar at only 90 calories per serving, Soda Shaq is putting up some serious defense against competitors.  Fans can satisfy their soda craving without the guilt from the very first clean and refreshing sip.

Consumers will easily be able to identify their favorite Soda Shaq on shelves by the four vibrant colors used to match the delicious flavor inside. Representing the many moods of the basketball giant in true Shaq-a-licious form, the design is big and bold, just like Shaq.  With a total of eight Shaq expressions being featured, ranging from professional to playful, a true fan will want to collect them all.

The Soda Shaq line is available in 23.5-ounce cans. The suggested retail is $0.99 per can.

Founded in Brooklyn, NY in 1992, Arizona’s mission is to offer top quality beverages in uniquely designed packages that are accessible and affordable. AriZona Beverages — makers of the number one Iced Tea in America, holds a unique position in the global beverage industry with its iconic $0.99 big can and “keeping it real” no frills approach to the consumer market.  AriZona never pays for glitzy advertising campaigns to gain consumer loyalty and is constantly ahead of the curve, carving out trends without the use of focus groups and market research. With a loyal following across various demographics, AriZona pulls its own inspiration from its fierce social media following and devoted fan base.

Shaquille O’Neal is a four time NBA Champion and three time NBA Finals MVP. The recently retired, fifteen time NBA All-Star was named as both the highest ranked athlete in the NBA and the most influential in sports in 2011. With a PhD in Leadership and Education, this iconic marketing and social media marvel is ranked among the “100 Most Creative People in Business” by Fast Company Magazine with an online presence that has grown to become the second most followed US athlete on twitter. As a celebrity, athlete, business professional, and comedian, Shaquille O’Neal has an enormous and devoted fan base across a variety of demographics.

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