Nike has announced tennis star Serena Williams, basketball player LeBron James, Barcelona footballer Gerard Piqué and boxer Andre Ward are to star in a new TV ad to celebrate the 25th anniversary of its Just Do It campaign.
In its new advert, Nike has called in sporting legends LeBron James – the NBA’s Most Vaulable Player – world number one tennis player Serena Williams, Gerard Pique of FC Barcelona and Spain, and boxing sensation Andre Ward.
And the ladies will be delighted to know that The Hangover’s Bradley Cooper narrates the sequence, which also features a guest appearance by actor Chris Pine, recently seen in the latest Star Trek film.
Bradley Cooper narrates the ad, which also features a guest appearance from actor Chris Pine and begins with the line ‘If you can run a mile, run a race, run a marathon, outrun a movie star’.
The new film, directed by the acclaimed Nicolai Fuglsig (known for his Sony Bravia commercial featuring 250,000 bouncing balls let loose on the largest hill in San Francisco) hopes to inspire viewers to push their physical limits – by challenging the sporting world’s greatest athletes.
In one shot, Chris Pine can be seen running against a fan on the street with action movie explosions in the background, while in another sequence a high school student faces boxing sensation Andre Ward in the ring.
Then the camera switches to an everyday table tennis player who faces Serena Williams in the U.S. Open at Flushing Meadow New York.
As an amateur footballer is also seen being set up for a goal by Gerard Pique.
The camera then flashes to 6ft 8 LeBron James proving why he’s one of the most famous players in the NBA as he takes on a basketball fan and beats him with an almighty dunk.
The film challenges the audience to virtually compete against the athletes featured using Nike+ FuelBand – an athletic bracelet that tracks your daily activity and calories burned and awards you ‘fuel’.
Using their Nike+ Running app, which maps users’ runs, distance and calories burned, and FuelBand, budding athletes can judge how they fare against the famous athletes in the film, as well as their friends and other ordinary participants.
From August and into September 2013 Nike will be challenging you to #justdoit – ‘Run The Distance’ will task you and your friends to run a marathon in a week and sporting challenges against Nike stars will also be thrown into the mix, which will be tracked on a live leader board.
‘For 25 years, we’ve been inspiring people to Just Do It,’ said Davide Grasso, Nike Global Chief Marketing Officer.
‘With “Possibilities” we’re evolving that concept and actually enabling people to realise new heights, work towards new goals, and to physically Just Do It through Nike+.’