Vision Express has shown its support for Paralympian Harriet Lee. The swimmer has been appointed Ambassador for the brand, which now provides funding for her training in the build up to the 2016 games in Rio de Janiero.
The partnership sees the High Street multiple fund Ms Lee’s training, while in turn sees her act as an ambassador for the opticians and supports its charity initiatives.
In her new role, Harriet is supporting the optical retailer’s involvement with the Childhood Eye Cancer Trust (CHECT) and working alongside faces of Vision Express, Emma Forbes and Gemma Sheppard, for their SalutingStyle partnership.
Harriet, who won a Bronze medal in the women’s 100m breaststroke at the London 2012 Games, comments, ‘This sponsorship from Vision Express means I can concentrate 100% on preparation for competitions and for achieving my ultimate goal of representing GB in 2016. I was particularly drawn to Vision Express as a company due to its relationship with CHECT. The importance of maintaining children’s eye-health cannot be underestimated, and I am thrilled to help in any way I can.’
Swimmer Ms Lee won bronze in the women’s 100m breaststroke (SB9) at London 2012. She also broke the European record during the heats at last year’s Paralympics and has recently been selected for the IPC Swimming World Championships in Montreal.
Vision Express CEO, Jonathan Lawson, said: “Harriet is a true inspiration to us all. She has overcome significant obstacles to achieve the impossible through sheer determination and commitment. We were particularly struck to hear that her bronze medal was not enough to secure adequate funding and are therefore delighted to be able to step in and provide her with financial backing.
“Harriet is a fantastic ambassador for Vision Express, she shares our core values and is a role model we can all look up to.”
The announcement coincides with the multiple’s introduction of a protocol for referral regarding suspected retinoblastoma across all of its branches.
Developed by the Childhood Eye Cancer Trust (CHECT), the protocol consists of an agreed set of action which will be completed by all Vision Express optometrists and practice staff, covering key steps for the diagnosis of the eye cancer, which most commonly develops in young children.