Three-time Olympic medallist and captain of the 2012 US Women’s Gymnastics team Aly Raisman has signed on to endorse jewellery brand Pandora, showing, once again, that it is possible for Olympians to have marketing power even after the Olympics have ended. It is Raisman second post-Olympics sponsorship deal, as she signed a deal with Poland Spring Water.
The Massachusetts-born star is involved in a multi-platform campaign which includes fronting the 2013 print advertisement, in-store appearances, and contributing to the brand’s Twitter and Facebook pages.
The activity sees a visit to the Pandora store in Stonebriar Centre Mall in Frisco, Texas, where she will select the charms that reflect her key moments of 2012, greet fans and sign autographs. Future events will include appearances in St. Louis, Philadelphia, Boston, Chicago and Atlanta.
Commenting on the signing, Angel Ilagan, Vice President, Marketing, Pandora, North America, says, ‘When we think about Pandora, we instantly begin to think about the women who inspire and encourage us. It goes without saying that this past summer, Aly was among the many women who moved us all, men and women, and inspired others to celebrate the qualities that make us unique. We are thrilled to have Aly join the Pandora family.’
PANDORA’s motto is to pride itself on offering jewelry that celebrates personal style and individuality. According to Raisman, her love of fashion and her own individuality make her a perfect fit to endorse the PANDORA brand;
“I’m excited to join a brand that inspires women to celebrate who they are and what makes them unique,” said Aly. “From my mom to the 1996 Women’s Gymnastics Team and many more, there have been so many positive women who helped me realize and achieve my dreams. With fashion being a huge interest and passion of mine, I am excited to work with PANDORA and bring some new perspective from the gymnastics world.”
The 30-year old jewelry brand prides itself on offering high-quality jewelry that celebrates each woman’s personal style and individuality. PANDORA is honored to help Aly commemorate her achievements in the sport of gymnastics, which have made her a role model for many women and girls of all ages around the world.
For 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand-finished design. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system.
Useful Sports are second to none at negotiating these kind of endorsement deals and delivering the best possible results to all parties involved. We are one of the most experienced and reliable agencies in the world for any commercial activity concerning any type of Talent, with over 25 years in the industry we know our stuff!