Neymar supports the Art of Living Well Institute

Brazilian footballer Neymar has teamed up with The Art of Living Well Institute to support the ongoing fight against breast cancer.

The Barcelona forward appears in print campaigns wearing a t-shirt with two footballs as breasts highlighting the importance of regular visits to the doctor, mammographs and healthy living.

Neymar comments, ‘I’m very happy to support this noble cause of the fight against breast cancer. It’s important for all women to have preventive exams against this disease, and for their families to support them in this fight.’

“Having a name like Neymar Jr.’s, so prominent on the national and international scene, brings even greater visibility to our cause, and helps to publicize the basic care that everyone should take in relation to breast cancer,” comments Valeria Baraccat Gyy, founder of the Institute, who is also a winner in the fight against the disease.

To make possible the display of these images on one of advertising’s most emblematic panels in the world, the agency had the collaboration of PR Newswire, the main global supplier of multimedia platforms, which is also one of IAVB’s partner companies.  The Institute also has the support of key magazines, as well as on-line and indoor media.

This action is a continuation of the campaign launched in 2011, which included displays on Times Square panels, and had the support of athletes such as Ronaldinho Gaucho, Hortencia, Tony Kanaan, Vitor Belfort, Emerson Fittipaldi, Cesar Cielo, Anderson Varejao and Marta. “The result was impressive, and has paved the way so that now Neymar Jr. can also support the movement,” notes Vitor Knijnik, VP for Creation at VML.

At the age of 19, Neymar won the 2011 South American Footballer of the Year award, after coming third in 2010. He followed this up by winning it again in 2012. In 2011 Neymar received nominations for the FIFA Ballon d’Or, where he came 10th, and the FIFA Puskás Award, which he won. He is known for his acceleration, speed, dribbling and finishing. His playing style has earned him critical acclaim, with fans, media and former players drawing comparisons to Argentine forward Lionel Messi and former Brazil player Pelé, who has called Neymar “an excellent player”.

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