Tennis superstar Maria Sharapova has teamed up with confectionary retailer It’s Sugar to launch her own candy collection. Sugarpova is said to relect ‘the fun, fashionable, sweet side of the international tennis sensation’ and features twelve different types of sweets.
It seems that Winning four Grand Slam tennis titles isn’t enough for some people as tennis champ Maria Sharapova is trading in her whites for a chef’s apron, making 12 types of candy that she is hawking via her new company, SugarPova.
The company, which launched Monday, offers a dozen different, quirkily-packaged gummy candies for $5.99 plus shipping — an “accessible bit of luxury,” according to the website. Much like the Spice Girls, SugarPova’s gummies offer something for every taste and interest. The candy is available in shapes ranging from red lips in the “flirty” mix, tennis balls for the “sporty” option, and handbags and high heels for the “chic” package.
Maria comments ‘It has been so fun creating my dream candy line. I can’t wait for the whole world to see what we’ve made!’.
At this year’s French Open (which Sharapova won) she called Sugarpova “the most exciting project that I’ve ever done … because it’s my own business, my own investment, my own money.” The pro is doing her best to ensure that SugarPova is successful. She launched the candy line at New York City’s upscale department store Henri Bendel and is hitting the late night talk show circuit to plug the product.
While SugarPova is a new venture, Sharapova is no newbie when it comes to making a living off the courts. She has appeared in advertisements for Cole Haan, Canon, Tag Heuer and Nike, among other companies, and has sat on top of Forbes magazine’s list of the world’s highest-paid female athletes for eight years straight. Over the past 12 months she’s earned an estimated $27.1 million — $22 million of it from sponsors, exhibitions and appearance fees.
The line is available to purchase from It’s Sugar NYC as well as online at www.itsugar.com. A portion of the sales will go to the Maria Sharapova Foundation, which looks to help students affected by the 1986 Chernobyl nuclear meltdown.