John McEnroe partners with Dove Men+Care

Tennis legend John McEnroe has partnered with Dove Men+Care in a new campaign to help men overcome skin irritation at the 2013 ING New York City Marathon.

In his new role, John offers anti-irritation tips through a series of humorous videos, as well as, coaching a team of real men as they prepare to run in the race.

To put their products to the test Dove Men+Care is also offering five men the chance to join their marathon team through a nationwide contest, with two slots being awarded to runners not previously offered entry into the race.

Matthew McCarthy, Senior Director of Deodorants/Antiperspirants at Unilever comments, ‘We want to help men end every day underarm irritation. Dove Men+Care Deodorant is excited to partner with John McEnroe and the ING New York City Marathon to show men they can fight underarm discomfort by providing real care with our clinically proven non-irritant products.’

John is no stranger to the issue, and he states, ‘I’m John McEnroe and I know a thing or two about irritation and with me being the irritable type, the product we’re working with made sense.’

Furthermore the sports legend will coach a team of real men as they run the 2013 ING New York City Marathon. McEnroe will offer these men the guidance they need to become mentally and physically prepared for their run and will see them through to the finish line. Running – and life – may come with everyday irritations, but Dove Men+Care believes deodorant should not be one of them.

McEnroe, whose history of irritation is well-documented, is going to provide his advice to the everyday man in a hilarious video series. The videos will highlight what the everyday running man endures and how irritation can impact their life. John attempts to offer solutions that everyone can be able to relate to, while being able to keep the audience entertained.

To learn more about the contest or see the videos go to www.dovemencare.com.

Dove Men+Care is pleased to be the official antiperspirant and deodorant of the 2013 ING New York City Marathon. Deodorant hopes to spotlight the difference effective underarm care can make. Approximately 56 million U.S. men currently experience underarm irritation and research shows many men are likely to have that irritation at the forefront of their minds during important life moments.

Dove Men+Care Deodorant is excited about its partnership with McEnroe as he is able to provide some helpful tips to prospective runners for the ING NYC Marathon.

Dove Men+Care Antiperspirants/Deodorants help provide 48 hour odor and wetness protection in a non-irritating formula with ¼ moisturizer technology The Dove Men+Care brand is about bringing real care for real men, and the marathon is a sporting event that real people run in.

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