John Cena launches clothing line

Wrestler John Cena has teamed up with Kmart to create a clothing line. The Never Give Up collection is the superstore’s first

ever exclusive children’s range together with WWE.

“I am excited to announce WWE’s relationship with Kmart and bring the Never Give Up by John Cena collection to all of our

young fans,” said Cena. “For the first time ever, young shoppers will be able to go to Kmart and find a new line of apparel

that expresses my lifestyle and my never give up attitude.”

Kmart apparel continues to build a powerful portfolio of brands and align with celebrities such as Cena to attract a young,

cross-cultural customer.

“The Never Give Up by John Cena apparel line is a lifestyle brand that appeals to those who not only like his style, but are

drawn to the positive message he offers,” said Cheryl Olinger, VP/GMM of Kid’s Apparel, Kmart. “Kmart will have the exclusive

opportunity to provide merchandise previously available only at WWE events. We believe the line will resonate with many of

our current, younger customers while allowing us to reach a segment of John’s fan base that may not have shopped at Kmart


“WWE is thrilled to team up with one of the country’s leading retailers and offer millions of fans a full apparel collection

inspired by John Cena,” said Casey Collins, Executive Vice President of Consumer Products, WWE. “His global appeal fits

perfectly with Kmart’s new group of entertainment-driven fashion lines.”

Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company and part of

SHOP YOUR WAY, a social shopping experience where members have the ability to earn points and receive benefits across a wide

variety of physical and digital formats through Kmart offers customers quality products through a portfolio

of exclusive brands that include Sofia by Sofia Vergara, Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense.

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global

entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to

a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital

media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more

than 650 million homes worldwide.

The Never Give Up collection debuts in autumn and is available in Kmart stores and on its website, as well as on

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