Jason Witten announced as face of dENiZEN jeans

American Football star Jason Witten has been announced as the new face of dENiZEN jeans for its autumn/winter 2013 line.

As well as introducing Jason as the new face for the upcoming season, the denim brand is also offering one fan the opportunity to see the All-Pro athlete play in Dallas this year through its Facebook page.

Nancy Hudak, Senior Vice President and General Manager of dENiZEN comments, ‘Jason is the ultimate all-American guy. He is a tough, driven, family man who also prides himself on looking his best. He was an obvious choice to be the face of our fall men’s line as our fans share many of the same values, and we’re thrilled to offer fans the chance to see such a great athlete
in action.’

“My jeans are my uniform when I’m off the field,” said Witten. “I want quality jeans that fit great, last a long time, and look good — that’s what dENiZEN jeans deliver, and why I’m really excited to be the face of its fall men’s line.”

Since launching in 2011, the dENiZEN brand has offered great-fitting, high quality and affordable denim, made by the people who invented jeans. The seven featured fits of the fall men’s line remain true to the durability and reliability the Levi Strauss & Co. heritage was built upon, making dENiZEN jeans and Jason Witten, a respected ten-year football veteran, a perfect fit.

The 2013 fall collection of dENiZEN jeans, available now at Target® stores and Target.com, features seven fits for men, five fits for women, and three fits for boys. Shoppers can browse the entire line on www.denizen.com. For more information, and to enter the Jason Witten Sweepstakes Giveaway visit www.facebook.com/Denizen.

In 2011, Levi Strauss & Co. launched dENiZEN from the Levi’s brand in the United States, with high-quality jeanswear for men, women and kids sold exclusively at Target stores and on Target.com. Denizen means “inhabitant”: living in a place, living on earth, and belonging to a community of friends and family. The dENiZEN product collection is designed with the standards of
construction and craftsmanship that have made Levi Strauss & Co. famous around the world. The dENiZEN brand is outfitting consumers today with great-fitting, quality jeanswear and other fashion essentials at affordable prices.

Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s, Dockers, Signature by Levi Strauss & Co., and dENiZEN brands. Its products are sold in more than 110 countries worldwide through a  combination of chain retailers, department stores, online sites, and a global footprint of approximately 2,900 retail stores and shop-in-shops. Levi Strauss & Co.’s reported fiscal 2012 net revenues were $4.6 billion.

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