Olympic skier Chemmy Alcott has teamed up with Jack Wolfskin as her official outdoor, clothing and footwear partner.
Chemmy Alcott is Britain’s top female skier, having represented the UK in the last three Winter Olympics, six FIS World Championships and attaining a host of other skiing titles.
This deal sees a natural progression for Jack Wolfskin within the winter sports industry, following its engagement with the International Ski Federation (FIS).
Under the new sponsorship deal, Chemmy is taking part in brand events, assisting with future product development and documenting her work on the Jack Wolfskin Outdoor Blog.
The Olympic skiier will use her experience and knowledge to assist with future product development, while also be documenting her involvement with the brand through the Jack Wolfskin Outdoor Blog. Here she will be posting regular updates alongside other members of the Jack Wolfskin Team. Follow her progress on http://blog.jack-wolfskin.com/en/.
Chemmy Alcott commented: “I am delighted to be working with Jack Wolfskin – a company that shares my love of the mountains and skiing. As a professional skier I need to be able to rely on my clothing and equipment 100% so I’m very lucky to be wearing Jack Wolfskin knowing that as well as looking great, it will perform exactly as it should.”
Chief Marketing Officer for Jack Wolfskin, Elke Stein, said: “We are very happy to announce our sponsorship deal with Chemmy Alcott. Along with her love for skiing, Chemmy is a keen outdoor enthusiast, which makes her the perfect representative for Jack Wolfskin and its values. We hope her high profile within the industry will help to increase our brands presence within our target audience of ski and outdoor fans within the UK.”