Sports video games brand EA SPORTS has appointed Clint Dempsey as its newest Football Ambassador.
In his new role, the Seattle Sounders midfielder features in a series of marketing and advertising campaigns in North America for the FIFA franchise.
“Clint Dempsey is an incredible talent on the field who exudes a palpable excitement and passion for the sport. His return to the United States marks a tremendous leap forward for soccer in the country and we are thrilled to partner with Clint on many projects that will continue to drive the exploding popularity of the sport in America,” said Randy Chase, the senior director of North America marketing for EA Sports.
In his debut ad spot, Clint can be seen coaching a fan through various goal celebration moves on the new FIFA 14 game.
He comments, ‘Having been a longtime fan of the EA SPORTS FIFA franchise, I am thrilled to join the FIFA team. The FIFA games have played an important role in bringing many new fans to soccer in the United States and it’s awesome to partner with the team to continue the great work they’ve already been doing.’
Dempsey first represented the United States at the 2003 FIFA World Youth Championship in the United Arab Emirates. He made his first appearance with the senior team on November 17, 2004, against Jamaica; he was then named in the squad for the 2006 FIFA World Cup and scored the team’s only goal of the tournament. Dempsey recorded the fastest goal in US World Cup qualifying history by scoring after 53 seconds of an eventual 8–0 defeat of Barbados. He later bested that feat in 2012 scoring just 36 seconds into a 2-1 qualifying loss at Jamaica. In the 2010 FIFA World Cup, Dempsey scored against England, becoming the second American, after Brian McBride, to score goals in multiple World Cup tournaments.