Pictured in bright neon footwear, the pair are helping to encourage people to take part in the event starting and finishing at Battersea Power Station on September 28th, 2013.
Sale Sharks star Cipriani, boyfriend of model and actress Kelly Brook, is joined in the campaign by Countdown presenter Rachel Riley, who posed in a black dress with a pair of bright pink boots.
As well as getting his clothes off, Cipriani also swaps his rugby gear for a grey hoodie and in one shot dangles a pair of trainers round his neck.
Danny comments, ‘I’m incredibly proud to support Cancer Research UK’s night-time walking event Shine. Cancer is a terrible disease that has affected far too many people’s lives and sadly we all know someone who has been touched by it. That’s why I really want to encourage men and women from across the UK to join together, make a stand and fight back! Everyone who walks, watches or fundraises at the event is playing a part in helping to beat cancer. So make sure you get all your friends and family together, sign up for Shine and help walk all over cancer!’
Former Wasps fly-half Cipriani returned to England last year after a spell in Australia with Melbourne Rebels.
Countdown star Rachel Riley, whose grandmother died of mouth cancer before she was born, also helped promote Shine by donning a pair of snazzy neon boots.
“Cancer is something that very sadly unites us all; young, old, men, women and even children,” she said. “Tragically, my maternal grandmother died from mouth cancer just before I was born and that’s something that has affected my family greatly.
“That’s why I felt it was so important to support Cancer Research UK’s night-time walking event and help this amazing charity fight a disease that affects every single one of us in some way.
“By signing up to take part in Shine, men and women from across the UK can do their bit by coming together to take to the streets of London and walk all over cancer.”
Shine participants pay a £35 entry fee and can choose between a 26-mile or 13-mile walk.
They are also able to personalise their sponsorship by choosing to fund research into one of 12 different cancer types, including children’s, breast and prostate cancers, or all cancer types.