Columbus Direct teams up with Chemmy Alcott

British Olympic skier Chemmy Alcott has received sponsorship from specialist insurer Columbus Direct as she prepares for next years’ Winter Olympic Games in Sochi.

One of the UK’s most successful winter athletes, Chemmy finished 11th at the Vancouver 2010 Winter Olympic Games and is targeting a top-eight finish in Russia in February 2014.

The sponsorship comes as Columbus prepares to launch Columbus SKI, following the recent merger of specialist provider Complete-ski.com into Columbus Direct.

Rob Thomas, Head of Marketing at Columbus Direct comments, ‘We are thrilled to be working with Chemmy. She is such a great athlete and a fantastic role model who lives life to the full and we hope our support can help her achieve her Olympic dreams. We look forward to working with Chemmy and to seeing her go for gold at the Winter Olympics next year.’

Commenting on winter sports in general, Rob added: ‘Winter sports enthusiasts tend to be creatures of habit, wanting the adrenaline rush that the sport can deliver time after time. Consequently, there is a greater risk of accidents on the slopes than on the beach so specialist ski insurance is an essential purchase, even for the most accomplished skiers.’

‘As the ski season approaches, we will be launching Columbus SKI – a new range of enhanced ski & winter sports insurance options for our customers. Chemmy will be supporting our efforts by providing tips, advice and comments on an exclusive blog for our website as well as providing video blogs and supporting events.’

Chemmy Alcott commented: ‘I am very excited to be supported by Columbus Direct and look forward to working with the Columbus team as I prepare for the 2014 Winter Olympics. Their support will be invaluable to me as I recover from my recent injury and resume my rigorous training regime for Sochi.’

In 1993 Alcott won the Etoile D’Or French Village Ski Championship, becoming a member of the British Junior Alpine team in 1994 and won the 1995 Sunday Times Junior Sportswoman of the Year award. Every British summer from the age of eleven to nineteen, Alcott travelled to New Zealand to train in the antipodean winter.

She was a talented athlete as a youngster, not only representing Richmond in dry slope skiing, but also in tennis at the London Youth Games. Her achievements as a junior and senior were recognised when she was inducted into the London Youth Games Hall of Fame in 2011.

Aged twelve, Alcott broke her neck in a skiing accident, recovering with two of her vertebrae fused together. She still carries X-rays of the injury so that if she is ever in an accident, the hospital will know not to prise the vertebrae apart.

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