Ohuruogu, who last week at the World Athletics Championships became the first British woman ever to claim a second world individual world title, joins sprinter Usain Bolt, long distance runner Mo Farah and marathon runner Richard Whitehead as brand ambassadors for the Glasgow 2014 Commonwealth Games, of which Virgin Media is a sponsor.
She is now set to appear in forthcoming Virgin Media marketing campaigns, most likely those promoting the speed of its broadband service.
In addition Virgin Media has announced its sponsorship of the athlete and she joins fellow sports stars Mo Farah and Usain Bolt as part of Team Virgin Media.
Virgin Media is an official partner and the presenting partner of athletics at Glasgow 2014, which takes place from 23 July to 4 August 2014.
The company kicked off its sponsorship activation in June this year with an experiential and Twitter campaign to share Glasgow residents’ top tips about the city. Virgin Media staff visited the city with the Glasgow 2014 official mascot, balloons and Richard Branson-esque beards whilst they voxpopped people in the city centre.
Elsewhere, Virgin Media is currently running an advertising campaign starring Stoke City striker Peter Crouch to promote its partnership with BT Sport. Virgin Media is offering the majority of its pay-TV customers BT Sport channels for free.
Christine Ohuruogu is a double World Champion, having also won the 400 m at the 2007 World Championships, and was a silver medalist at the Olympics in London. She has also won three World championship bronze medals in the women’s 4 x 400m relay as part of the Great Britain and Northern Ireland team.
Ohuruogu’s personal best time of 49.41s, set at the 2013 World Championships, beat the UK record set by Kathy Cook in 1984 by 0.02 seconds, simultaneously making her the first British female to win two World Championship titles, the first British female to win three global titles, and the first British athlete of either gender to win three global titles in the same event; she remains the only female British athlete to have done so.