Cyclist Sir Chris Hoy has been signed up by sports nutrition brand Science in Sport as official brand ambassador and, in addition to serving as figurehead, he will use the hydration and nutrition products in training and competition.
The deal announced today will see Sir Chris work closely with Science in Sport and their team of experts in hydration and nutrition to help him perform to his maximum both in training and competition. Sir Chris will use a range of the brand’s leading energy, recovery and hydration products, including SiS GO Gels, SiS GO Energy and products from the successful SiS REGO recovery range – including one of Chris’ all-time favourite products, SiS REGO Rapid Recovery.
The multiple World and Olympic champion and Britain’s most successful ever Olympian will make appearances to help promote the brand’s wide range of leading endurance nutrition products, as well as appearing on the SiS website and providing relevant content for use on the brand’s social media channels.
Olympic track sprint multi-champion Hoy said, “Nutrition plays a huge part in how well I do on the track, in the gym and out training on the roads so to be the best I can be, I need to use the best nutrition possible. I have used SiS products for many years and I’m looking forward to working with them to further develop this area of my preparation and recovery. The credibility of the science and their innovative approach is the reason I chose to partner with Science in Sport. Working closely with SiS to manage my hydration and energy levels gives me confidence that my nutrition is tailored to my specific needs whether I am in training or competition.”
Stephen Moon, Managing Director at SiS said, “Sir Chris is without doubt one of the world’s best athletes and truly epitomises what SiS is all about. Having used our products as an integral part of his nutrition ritual for a number of years, we are delighted to announce this new partnership. We are very proud of Chris and his achievements and it’s a major honour to have him as a sporting ambassador.”
The firm, founded in 1992, makes award-winning gels, powders, bars and supplements used by sporting superstars including Andy Murray and Usain Bolt. It is also the official supplier of sports drinks and nutrition to the GB Rowing Teams.
SiS has unprecedented usage amongst elite athletes. SiS supports teams and individuals in various endurance sports in particular cycling, triathlon, rowing and running. SiS is official sports nutrition supplier to Rapha Condor JLT, Blanco ProCycling, Madison Genesis, Pro Team Astana and Team Katusha; and official Supplier of Sports Drinks and Sports Nutrition to the GB Rowing Teams. In addition to Sir Chris Hoy, SiS has GB Triathlete, Helen Jenkins, and Olympic and World Champion cyclist Rebecca Romero MBE as official brand ambassadors.