Chemmy Alcott named as Monarch Airlines brand Ambassador

Leading scheduled leisure airline, Monarch has announced number one British woman skier, Chemmy Alcott as the brand ambassador, coinciding with the launch of Monarch’s 11 new ski routes for winter 2012-13.

The collaboration sees Alcott featuring in various promotional activities and wearing the Monarch logo in competitions and practice sessions.

The new routes provide easy access to some of Europe’s best winter ski resorts via Grenoble airport in France; Friedrichshafen and Munich airports in Germany and Innsbruck in Austria.

Chemmy is making her return to the slopes following an accident in Canada whilst practicing for the World Cup event in 2010. She is currently training for the forthcoming World Championships in Schladming.

Managing Director Kevin George has said he was proud for Monarch to be associated with Chemmy and hoped she would prove to be an inspiration to skiers of all levels.

“As Britain’s leading skier, we are proud to have Chemmy Alcott associated with Monarch as we launch our new scheduled ski routes for this winter. Chemmy will inspire both experienced and novice skiers to take to the slopes,” he said.

Chemmy is also excited to be brand ambassador for the airline.

“Having fought so hard to come back to the sport I love, I will be forever thankful to Monarch for their support and backing to help me achieve my dream of British Winter glory for the Winter Olympics in Sochi 2014,” she said.

The relationship between Chemmy Alcott and Monarch will see her wearing Monarch’s brand in all her competition and practice sessions.

Monarch recently launched ‘Air Packs’ enabling customers to build their own flights through transparent and pre-packaged optional extras, starting from just GBP 20 per person per flight. The two new Air Packs are offered alongside the airline’s range of individual products and are designed to give customers full visibility on price from the beginning of the booking process. Customers will be able to choose between two Monarch Air Packs; an Essentials Pack and an Extras Pack, combining a choice of allocated seating, hold baggage and access to online check-in.

Monarch Airlines, also known as and trading as Monarch, is a British airline based at Luton Airport, operating scheduled flights to destinations in the Mediterranean, Canary Islands, Cyprus, Egypt, Greece and Turkey, with additional charter services to Europe, the United States, the Caribbean, India and Africa.

Monarch Airlines carried around 5.9 million passengers during 2011. In June 2010, the airline was ranked 58th in the Sunday Times Top Track 100 listing the biggest privately held[nb 1] British companies in terms of their sales. The company holds a United Kingdom Civil Aviation Authority (CAA) Type A Operating Licence, permitting it to carry passengers, cargo and mail on aircraft with 20 or more seats.
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