The announcement coincides with the launch of the brand’s new campaign titled Hold on to you Dreams.
The announcement was made at the Formula 1 Circuit of Spa-Francorchamps, where Sebastian Vettel said: “I grew up with the Braun brand. We both come from the same state of Hesse, so the connection is deep rooted. I have always been amazed by how much technology goes into Braun shavers. It’s just like in Formula 1, the latest technology, the finest design and guaranteed durability. They simply do what you expect from them. I’m proud to be the ambassador for Braun male grooming.”
Braun Global Marketing Director Lakis Vasileiadis commented: “We are delighted to have Sebastian as our new ambassador. He is an impressive man who has achieved his dream through hard work, preparation, perseverance and the ultimate performance. He is a leader in his sports. Like Max Braun, our founder, Sebastian has relentlessly pursued his dream. He is an inspiration to millions of men and the ideal person to represent Braun.”
Technical breakthroughs always start with a Dream. Max Braun, the company’s founder, dreamt of creating the first electric foil shaver. And since then, BRAUN never stopped engineering dream innovation. BRAUN dreamt of designing the first “washing machine” for shavers, and later on about the first shaver that cools your skin. Today, these dreams are a reality the Braun Clean & Renew™ system and with the Braun °CoolTec.
BRAUN is inspired by men like Sebastian: a high achiever, who realised his dream to become the youngest Formula 1 champion ever.
Sebastian will be the face of the new BRAUN shaver’s campaign: “Hold on to your dreams”. Kicking off in Autumn 2013, together with Sebastian, BRAUN is calling on men around the world to never give up chasing their dreams.
Braun, a subsidiary of Procter & Gamble founded in Germany in 1921, manufactures a wide variety of small domestic appliances that marry innovation, reliability and creative design. These range from electric shavers and beauty products to hair care appliances. Braun products enjoy worldwide distribution.