Andrew Charles has announced it has signed an endorsement deal with Bethanie Mattek-Sands. Creative Director Andy Hilfiger may know a lot about music, but this week his interest lies in tennis, lining up the tennis star to sport his Andrew Charles fashion label on and off the court.
The tennis player will wear the brand both on and off the court. Hilfiger says; ‘Bethanie Mattek-Sands embodies the attitude of Andrew Charles… She’s a true rock star on the court.’
The deal was proposed by Sands’ agency, The Titan Group, who recognized the synergy between the tennis pro and Andrew Charles. The line launched in Fall 2011, with a men’s collection inspired by Aerosmith rocker, Steven Tyler, and a women’s collection inspired by the bohemian styles of the 1970s.
Nicknamed the “Lady Gaga of the tennis world” by some media court watchers, Mattek-Sands is known for her offbeat fashion sense. With Andrew Charles, she follows in the footsteps of Steven Tyler, who inspired last fall’s collection. The former “American Idol” judge and his youngest daughter, Chelsea, also appeared in ads. Bethanie has even worked with some of the same designers as Lady Gaga, resulting in memorable fashion moments including a white fringe jacket accented with tennis balls and a yellow, tennis-ball inspired gown.
The tennis pro has a colorful personality and a colorful fashion sense to match. She’s garnered attention for her sartorial selections both on and off-the-court. With a style that’s uniquely her own, she’s always pushing the fashion boundaries of the game and her edgy ensembles spark headlines and test the tennis fashion police (she was fined for wearing a cowboy hat at the 2005 U.S. Open).
The 27-year-old American tennis star has a full schedule at the U.S. Open, competing in the singles, doubles and mixed-doubles brackets. Her first-round singles opponent, Venus Williams, proved to be too great a challenge. Mattek-Sands, who was ranked 212th going into the tournament, was knocked out by the seven-time Grand
Though her 2012 U.S. Open singles run was short-lived, Sands left fans with another fashionable on-court impression. Her funky style was a sharp contrast to that of her opponent, Venus Williams, who sported a floral-inspired dress. The final Grand Slam of the season had Sands styled in her signature high socks, Eye Black, bright red sneakers and an Andrew Charles tank. Fans will see a lot more of the latter due to this new endorsement deal.
Useful Sports are second to none at negotiating these kind of endorsement deals and delivering the best possible results to all parties involved. We are one of the most experienced and reliable agencies in the world for any commercial activity concerning any type of Talent, with over 25 years in the industry we know our stuff!