Aly Raisman Signs Endorsement Deal with Poland Spring

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London 2012 Gold medalist Aly Raisman signed her first major endorsement deal with Poland Spring water, a 100% Natural Spring Water, New England spring water brand, said Tuesday that it is partnering with three-time Olympic medalist Aly Raisman. The 18-year-old gymnast from Massachusetts got a one-year deal to be a spokesperson for Poland Spring, which is part of Nestle Waters North America, which bills itself as the largest bottled water company in the United States.

At the recent Olympic Games, the 18-year-old won gold medals in the team event and individually on the floor and also picked up a bronze medal on the balance beam discipline.

Aly said; “I’ve been using Poland Spring water for so many years, so it’s an honour they’d want to work with me,” said added; “Plus they’re from New England, so it’s really exciting.”

Poland Spring said it is Raisman’s first New England sponsor and added that its water will help Raisman stay hydrated both in and out of the gym.

In a statement, Raisman said, ‘‘Water is an important part of my daily life, and Poland Spring is the 100 percent natural spring water that I have used as part of my training, recovery, and everyday life.”

Executives from the company believe that the gymnast shares their belief in being the best, and have signed her for a one-year deal.

The company’s senior marketing manager, Seona Skwara, says that; “She’s an inspiration for so many people, but it’s also how she got to where she got to, and that’s by putting in a lot of hard work and effort to really achieve her personal best. That combined with her down-to-earth, genuine character is what the brand looks for.”

This deal makes Raisman the second athlete that the company will endorse without a team. The first was marathoner Josh Cox.

According to sources, Raisman had deals prior to the Olympics with Kellogg’s, Polo Ralph Lauren and GK Elite Sportswear and also is part of the “Got Milk” promotion.

Useful Sports are second to none at negotiating these kind of endorsement deals and delivering the best possible results to all parties involved. We are one of the most experienced and reliable agencies in the world for any commercial activity concerning any type of Talent, with over 25 years in the industry we know our stuff!

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